At the request of Suntory in Japan, we were involved in developing the concept of the product, defining marketing and communication platforms in the US, and carrying out marketing activities for Ao in the US in partnership with Southern Wine & Spirits. (Photo by Baron & Baron)
Collaboration with Baron & Baron to create concept, name and bottle inspired from rice blades.
(Photo by Baron & Baron)
Collaboration with Suntory’s distillers in Japan to produce a remarkably smooth vodka, with clean, crisp flavors and subtle rice notes.
Brand book, POS, Sales Materials, showing the beauty of Japanese nature, explaining making-process and suggesting consumption modes.
“Nakama” Influencer Platform, Events hosted by Mixologist Shingo Gokan, Website, PR, Education.
Consumer Tastings in leading Retail Stores, Menu Listings, etc.