BRAND : AO / OWNER : Suntory<BR> W : <a href="http://www.ao-vodka.com" target="_blank">AO-VODKA.COM</a>
       
     
Branding
       
     
Product
       
     
Collateral
       
     
COMMUNICATION
       
     
PROMOTIONS
       
     
BRAND : AO / OWNER : Suntory<BR> W : <a href="http://www.ao-vodka.com" target="_blank">AO-VODKA.COM</a>
       
     
BRAND : AO / OWNER : Suntory
W : AO-VODKA.COM

At the request of Suntory in Japan, we were involved in developing the concept of the product, defining marketing and communication platforms in the US, and carrying out marketing activities for Ao in the US in partnership with Southern Wine & Spirits.      (Photo by Baron & Baron)

Branding
       
     
Branding

Collaboration with Baron & Baron to create concept, name and bottle inspired from rice blades.

(Photo by Baron & Baron)

Product
       
     
Product

Collaboration with Suntory’s distillers in Japan to produce a remarkably smooth vodka, with clean, crisp flavors and subtle rice notes.  

Collateral
       
     
Collateral

Brand book, POS, Sales Materials, showing the beauty of Japanese nature, explaining making-process and suggesting consumption modes.

COMMUNICATION
       
     
COMMUNICATION

“Nakama” Influencer Platform, Events hosted by Mixologist Shingo Gokan, Website, PR, Education.

PROMOTIONS
       
     
PROMOTIONS

Consumer Tastings in leading Retail Stores, Menu Listings, etc.