Brand : Lejay / Owner : Lejay Lagoute<br>W : <a href="http://www.lejay-cassis.com" target="_blank">LEJAY-CASSIS.COM</a>
       
     
Product
       
     
Story
       
     
Creative Direction
       
     
Recipes
       
     
Collateral
       
     
PACKAGING
       
     
       
     
       
     
Promotions
       
     
Brand : Lejay / Owner : Lejay Lagoute<br>W : <a href="http://www.lejay-cassis.com" target="_blank">LEJAY-CASSIS.COM</a>
       
     
Brand : Lejay / Owner : Lejay Lagoute
W : LEJAY-CASSIS.COM

Lejay is the original Crème de Cassis, created in Dijon, France in 1841. It is also the leading Crème de Cassis in the world, with major presence in Europe and Asia. Together with Lejay's Management, we revamped the brand, created Marketing and Communication platforms, and launched Lejay in partnership with Southern Glazer’s W&S and other leading US distributors.

Product
       
     
Product

Lejay only uses best French blackcurrant varieties. After a slow maceration in small batch distilled eau de vie, the berries are gently pressed, decanted by gravity and blended with French crystal sugar.
(Photo by Anna Williams)

Story
       
     
Story

Brand story emphasizing Lejay's unparalleled heritage, quality and versatility. 

Creative Direction
       
     
Creative Direction

“Remember your first French cassis?” concept.
Visuals shot by renowned photographer Anna Williams.

(Photo by Anna Williams)

Recipes
       
     
Recipes

New recipes developed with mixologists Leo Robitschek, Naren Young and Nicolas de Soto.
Focus on Kir Royal, El Diablo and other classic cocktails.

(Photo by Anna Williams)

Collateral
       
     
Collateral

Brand Book, POS, Sales Materials.

PACKAGING
       
     
PACKAGING

Creation of the "Lejay Classic Cocktail Tin" featuring Kir Royal and El Diablo.

       
     
Communication

Website, PR, Social Media, Events, Education. Coverage in major media such as The New York Times, The Wall Street Journal, Paul Pacult's Spirit Journal, Cosmopolitan.

(Trade launch in Boston shown above)

       
     
Distribution

Partnership with leading distributors including Southern-Glazer’s (New York, California, Nevada), Martignetti (Massachusetts), Slocum (Connecticut) and RNDC (Georgia).

Promotions
       
     
Promotions

Hundreds of Consumer Tastings in leading Retail Stores. Conversion rate above 20%.