Brand : PAVAN / Owner : Suntory <BR>W : <a href="http://www.pavan-liqueur.com" target="_blank">PAVAN-LIQUEUR.COM</a>
       
     
Recipes
       
     
Packaging
       
     
Collateral
       
     
       
     
BARTENDER CONTEST
       
     
Tastings
       
     
Communication
       
     
       
     
Brand : PAVAN / Owner : Suntory <BR>W : <a href="http://www.pavan-liqueur.com" target="_blank">PAVAN-LIQUEUR.COM</a>
       
     
Brand : PAVAN / Owner : Suntory
W : PAVAN-LIQUEUR.COM

At the request of Suntory in Japan, we were involved in creating the brand name and bottle design of Pavan, building its marketing and communication platforms in the US, and carrying out marketing activities in the US in partnership with Southern Wine & Spirits and other leading distributors.  (Photo by Laziz Hamani)

Recipes
       
     
Recipes

Comprehensive cocktail platform, focused on sangria, developed with leading mixologists.

(Photo by Anna Williams)

Packaging
       
     
Packaging

Brand name and bottle design in collaboration with Werner Design Werks.

Collateral
       
     
Collateral

Collection of POS and Sales materials.

 

       
     
Video

Example of promotional video created for the brand.

BARTENDER CONTEST
       
     
BARTENDER CONTEST

“Pavan Sangria Challenge” hosted by Gary Regan with over 100 top bartenders from all over the US.

Tastings
       
     
Tastings

Thousands of tastings in retail stores, and for the trade

Communication
       
     
Communication

“Mediterranean Escape” communication platform. Coverage on several TV networks and in leading magazines
Media planning / Website / Social Media / PR

       
     
EVENTS

Coordination of the launch event for the brand at Soho Beach House in Miami Beach. 
Presence at high-profile events: Art Basel, SOBE Festival, NY Food & Wine Festival, Taste of LA, Coachella Festival, Nantucket Film Festival, etc.